Small Business Saturday is a day dedicated to celebrating and supporting the heart and soul of our communities: the local businesses.
Nestled between Black Friday and Cyber Monday — and just ahead of Giving Tuesday — it’s a time to recognize the contributions that small businesses make to our economy and our neighborhoods.
Many leaders, entrepreneurs, and advocates have highlighted the importance of supporting local businesses — reminding us that when we shop small, we’re not just buying an item; we’re investing in our community, creating jobs, and helping to foster an environment where diversity and creativity can flourish.
In honor of Small Business Saturday, we’ve curated a collection of quotes that capture the spirit of the day.
Whether you’re a small business owner yourself or a customer looking to make a difference, these quotes will inspire you to embrace the power and potential of small businesses.
P.S. Don’t forget to support our small business by subscribing to The Goodnewspaper — our monthly print newspaper filled with positive news
The Best Small Business Saturday Quotes
Famous Quotes
“Never start a business just to make money. Start a business to make a difference.”
— Marie Forleo
“As consumers, we have so much power to change the world by just being careful in what we buy.”
— Emma Watson
“You don’t build a business, you build the people, then people build the business.”
— Zig Ziglar
“We have to keep small businesses healthy in order to keep our economy strong.”
— Keith Haynes
“A small business is an amazing way to serve and leave an impact on the world you live in.”
— Nicole Snow
“Small businesses have long been considered the backbone and heart of the American economy.”
— Kiely Kuligowski, in an article
→ Read more about how to celebrate Small Business Saturday
Support Small Business Quotes
“The best time to support small businesses is always today.”
— Gisele Barreto Fetterman
“Nearly one in four small businesses reported that their holiday sales will determine if their business can survive into next year. Remember that the next time you wonder if shopping small this holiday matters. It does. It truly does.”
— Natalie Franke
“When you do your holiday shopping this year — be sure to shop local as much as possible. When we support our small businesses, we create jobs and commerce in the communities that need it most.”
— Chris Jones
“Every day is a good day to shop local, small, Black & brown businesses in our community.”
— Ayanna Pressley
Short Quotes
“What helps people, helps business.”
— Leo Burnett
“The secret of getting ahead is getting started.”
— Mark Twain
“There’s nothing wrong with staying small. You can do big things with a small team.”
— Jason Fried
“I’m happy as long as I am making other people happy.”
— Dominique Ansel
“Never ever give up! Constant effort is the key to success.”
— Xavier Davis
“In order to succeed. We must first believe that we can.”
— Nikos Kazantzakis
“Show up, show up, show up, and after a while the muse shows up, too.”
— Isabel Allende
“Plan for what is difficult while it is easy. Do what is great while it is small.”
— Sun Tzu
“Every time you spend money, you’re casting a vote for the kind of world you want.”
— Anna Lappe
→ Explore more short quotes
More Quotes & Captions
“When you buy something made by a person, there is something special there, and you feel it. The consciousness with which a thing is made is often more important than the thing itself.”
— J. Donald Walters
“Do not focus on numbers. Focus on doing what you do best. It’s about building a community who want to visit your site every day because you create value and offer expertise.”
— Cassey Ho
“Bringing great people onto your team is about demonstrating that size really doesn’t matter — people do.”
— Jess Campbell
“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!”
— Gary Vaynerchuk
“‘Make something people want’ includes making a company that people want to work for.”
— Sahil Lavingia
“Small businesses keep our communities vibrant. They are the lifeblood of our communities that help create jobs, boost the economy, and enrich our neighborhoods.”
— Jessica Ling, in an article
→ Explore more small business quotes